Top 10 Scariest social media marketing Sins

Posted by 29th webadvantage.net. Oct. 2010

Halloween is only three days away!  The air is crisp, the leaves are belong;It is a bit scary movies and haunted hayrides full regulation. But there are also plenty of scary stuff happens — in particular, the social media companies using social media itself on the network (and makes it a poor job).

In the summer, more than is hosting a webinar, Deadly Sins of Social Media that seemed really strike chord symbols, which were the new social media marketing and its services is best delineated, for the struggling with real examples of poor Click. social media marketing, we've been able to identify the participants, the establishment of a common social media "fails" Twitter, Facebook and LinkedIn, and, more generally, what you can do your own campaigns. is certainly not the lack of scary in the social media marketing examples there.

  Today we are highlighting Top 10 Scariest social media marketing Sins that we've helped our clients to identify and resolve: 

  1. define the goals, objectives and Metrics BEFORE diving in. in the absence of a cannot be stressed enough how important this is.  The customers will often only work in us to start from the social media to do immediately, but only vague ideas about how to run it.  This is where we step in readmission and helps them to define a clear roadmap that includes objectives, targets and performance metrics, so that they can understand how to use social media for the most effective first. In short, if you do not know what you want to use social media, not you are going to get much of it.

  2. sufficient time or resources to maintain it.  Social media carried out efficiently, has a significant number of the care and feeding of medical treatment is required. Someone has to write blog posts, Tweets, update your Facebook, connect to LinkedIn, and so on — and it will be done all at regular intervals.Unfortunately, this is something that many companies do not understand before you start, social media, and often a reason why their accounts left to languish.

  3. contents of the strategy Is designed in such a place. As we have just, social media marketing is often a large maintenance.There are not enough resources to another main reason why companies struggle with PGI is create content pressure. regardless of how easy it is to use social networking tools such as Twitter and Facebook will take coordinated efforts to read, research, and the contents of the shared resource curatene is valuable to your friends and followers;  even more so in the blog and video. 

4. does not make it sufficiently frequently or on a consistent basis.  Something that should go hand-in-hand with the contents of the strategy is at the same time often or how often you would like to participate in social media. When a company starts blogging, tweeting, Facebook, and others, will be updated as they are setting up unspoken waits, that they do it on a regular basis.Exactly how regularly is what needs be handled and communicated. 

5. is not a real person behind the wheel.Might not be any annoying or disingenuous than the company that acts as its social media automaattiohjauksella: automatic tweets, auto blog posts, automatic Facebook updates …  Of course, some amount of automation, it is often necessary to manage multiple accounts and they gel, but the worst offenders are the enterprises that omit the "social" in social media.

6. "Absentee" of social media.We have seen countless companies empty profiles, abandoned Twitters, empty Facebooks and almost-blogs that gives the impression that they do not carry A) or (b)) someone is sleeping at the wheel of our joint venture to say. [1] [2] is almost better to have no social media presence, as is the case with half-baked one.(But we will make an exception to the name of the camping).

7. Fans, followers, your friend (and critics) will be ignored.A large part of the social media in the fishing industry is listening to — really listening — to what users type to about your own brand blogs, social networks and the rest of the start of the discussion you whether, or not, someone, somewhere is probably on your own, you may want to discuss the brand and its data.Has a number of powerful tools, free or low-cost tools and robust & expensive they who make the process easy.

  8. Bombarding people with sales vaunupaikkojen.If the blog and Twitter is bursting with spam and kanaviaan, most people are not going to be interested to hear what you have to say. Although it is certainly acceptable to promote your business in some way (after all, therefore, you are doing social media marketing, initially), remember to keep a small sales vaunupaikkojen and provide something of real value.

9. Mismanaging social media resources.This is the classic (and real) example of what: intern or temp enterprise social media profile defines then leaves the company, taking into account the information, and with them the privilege for Several customers have come to. us with similar horror stories; that they no longer be able to use Facebook or Twitter pages because they define underling. Enterprise social media assets should be given the same treatment as the Web-site and managed by someone trustworthy.

10. too many eggs in the basket, the adoption of social media .Social media can be a very effective and rewarding you for marketing purposes when used effectively, however, social media is not a silver bullet and despite what people often say, social media is a free, not either. enterprises, capital investment activity who invest equity capital to the detriment of other forms of social media marketing is too much time scales are tipping too much. it is important to find the right balance between social media and search for it in a convenient location in the marketing mix.

Have you seen to engage in social media marketing "sins", the following types of companies, we would like to read the user? "stories — Please share them in the comments!

Do you want to learn more about even more social media marketing and social media Marketing?: Hour Day-collection is now up for sale on Amazon and it contains:

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Pragmatic, professional advice on a hidden agenda.

-Mark Brownlow
Internet Business Forum

View the original article here

Top 10 Scariest Social Media Marketing Sins

Posted By WebAdvantage.net on Oct 29th, 2010

Halloween is just three days away!  The air is crisp, the leaves are falling; it’s the perfect setting for scary movies and haunted hayrides.  But there’s also plenty of scary stuff going on in social media—in particular, for companies using social media to market themselves online (and doing a bad job at it).

Over the summer, we hosted a webinar on The Deadly Sins of Social Media that seemed to really strike a chord with brands who were new to social media marketing and struggling to make the most of it.  By pointing out real examples of poor social media marketing to attendees, we were able to help them recognize common social media “fails” within Twitter, Facebook, and LinkedIn, and, in general, learn what not to do in their own campaigns.  There’s certainly no shortage of scary social media marketing examples out there.

Today we’re highlighting the Top 10 Scariest Social Media Marketing Sins that we’ve helped our clients recognize and overcome:

1.  Failing to define goals, objectives and metrics BEFORE diving in. We cannot stress enough how important this is.  Clients often come to us  excited to start doing social media right away, but with only vague ideas about how to execute it.  This is where we take a step back and first help them define a clear roadmap that includes goals, objectives, and performance metrics so that they understand how to use social media most effectively.  In short, if you don’t know what you want from social media, you’re not going to get much out of it.

2. Not having adequate time or resources to maintain it. To do social media effectively, there’s a significant amount of  care and feeding required for upkeep.  Someone has to write the blog posts, tweet, update Facebook, make connections on LinkedIn, and so on—and do it all on a regular basis.  Unfortunately, this is something that many businesses fail to realize before launching social media, and often the reason why their accounts languish.

3.  No planned content strategy in place. As we just pointed out, social media marketing is often high maintenance.  Apart from insufficient resources, another major reason why businesses struggle with SMM is the pressure to generate content.  Despite how easy it is to use social networking tools like Twitter and Facebook, it takes a coordinated effort to read, research, curate, and share content that is valuable to your friends and followers; even more so with blog and video content.

4.  Not doing it often or consistently enough. Something that should go hand-in-hand with a good content strategy is frequency, or how often you’ll engage in social media.  Once  a company starts blogging, tweeting, updating Facebook, etc, they are setting an unspoken expectation that they’ll be doing it regularly.  Exactly how regularly is what needs to be considered and communicated.

5. There isn’t a real person behind the wheel. There is perhaps nothing more annoying or disingenuous than  a company who runs its social media on autopilot: automated tweets, automated blog posts, automated Facebook updates… Of course, some amount of automation is often necessary to manage multiple accounts and make them gel, but the worst offenders are the companies who leave out the “social” in social media.

6.  “Absentee” social media. We’ve seen countless companies with empty profiles, abandoned Twitters, blank Facebooks, and almost-blogs that give the impression that A) they don’t care, or b) someone is asleep at the wheel.  We’d venture to say it’s almost better to have NO social media presence than it is to have a half-baked one. (But we’ll make an exception for name-camping.)

7.  Ignoring your fans, followers, friends (and critics). A huge part of engaging in social media is listening—truly listening—to what people are saying about your brand on blogs, social networks, and elsewhere.  Whether you’re initiating the conversation or not, someone, somewhere is probably discussing your brand and you should know about it.  There are a number of powerful tools, both free or low-cost tools as well as more robust & expensive ones that will will make the process easy.

8.  Bombarding people with sales pitches. If your blog or Twitter is rife with spam and self-promotion, most people aren’t going to be interested to hear what you have to say.  While it’s certainly acceptable to promote your business in some way (after all, that’s why you’re doing social media marketing to begin with), remember to keep the sales pitches to a minimum and provide something of true value.

9.  Mismanaging your social media assets. Here’s a classic (and real) example of what we mean:  an intern or temp sets up your company’s social media profile, then leaves the company taking your account details and login access with them.  Several clients have come to us with similar horror stories; that they no longer have control over their Facebook or Twitter pages because an underling set them up.  Your company’s social media assets should be given the same treatment as your website, and managed by someone reliable.

10.  Putting too many eggs into the social media basket. Social media can be a very effective and rewarding marketing tool when used effectively. However, social media is NOT the silver bullet and despite what people often say about it, social media is NOT free either.  Companies who invest too much time in social media at the detriment of other forms of marketing are tipping the scales too much.  It’s important to strike the right balance with social media and find an appropriate place for it in your marketing mix.

Have you seen any companies commit social media marketing “sins” like these?  We’d love to read your stories—please share them in the comments!

Want to learn even more about social media marketing? The Marketing With Social Media: An Hour a Day collection is now for sale on Amazon and includes:

Comments(7)

Pragmatic, professional advice with no hidden agenda. 

-Mark Brownlow
Internet Business Forum

View the original article here